Chainsaw Man Leads the U.S. Cinema Earnings in First Weekend
Can Sony claim to have repeated their success? Coming after the triumph of the hit anime Demon Slayer: Infinity Castle, which brought in in excess of $600 million globally, the latest Chainsaw Man film has officially crossed the $100M threshold internationally, reaching a international earnings of over $108 million in its opening frame. The film beat out the horror sequel Black Phone 2 ($12.9 million) in its second week in movie houses, as well as Springsteen: Deliver Me From Nowhere featuring Jeremy Allen White ($9M).
Notable U.S. and International Earnings
Helmed by director Tatsuya Yoshihara, the film is a direct continuation of the debut season of the Chainsaw Man series. It grossed $18.2M in North America after a robust $5.2 million Saturday box office and four-point-five-million-dollar Sunday take. Overseas, the animated by MAPPA feature earned $14.7 million across 46 international territories, resulting in a global sum of over $60 million under Sony (over $43 million international, $18.2 million domestic). Official totals are still pending from Sony its final earnings figure.
Benchmarks to Past Blockbuster Anime Movies
Promotional firm an industry expert had earlier commented, comparing the feature's anticipated earnings to the anime hit Jujutsu Kaisen 0, which grossed thirty-four million dollars in the domestic market in the year 2022 and debuted with a similar eighteen million dollars stateside. Reze Arc’s debut weekend aligns with that marker, while its $108 million worldwide total presently stands just behind Jujutsu Kaisen 0’s over $166 million total earnings. While it is improbable this Chainsaw Man film will earn the earnings seen by blockbuster the enormous hit Demon Slayer: Infinity Castle, this is still a huge win for the studio.
Fan Engagement Strategies Boost Box Office Dominance
The studio and its partner the anime streaming service Crunchyroll have skillfully used community involvement to propel their dominance at the animated movie market. The Reze Arc marketing campaign launched at the Anime Expo in LA in July with a MAPPA presentation, unique experiences, and photo opportunities with Pochita, followed by a major presence at NYCC featuring exclusive clips, audience giveaways, and further MAPPA discussions. Additionally, there was an exclusive fan screening for general audiences and content creators as well after the last day of the convention.
Looking Ahead
This year marks a big year for Japanese animation, and for the studio, which has one more feature-length anime releasing in 2025 in Jujutsu Kaisen: Execution in November.